Why Choosing And Using A CRM Is Confusing

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Every business owner I meet struggles with choosing a CRM (and using one) and I wanted to understand why this is a common problem. To kick this research off I analysed Hubspot and this video explains why all small businesses find it confusing to choose and use a CRM.

If you’re researching a CRM at the moment, read our article (Which CRM and why). This explains why CRM is a misnomer and why we should be referring to them as CALMs and, more helpfully, a list of questions to ask and tests to perform to ensure you get the right CRM for you.

Watch the video first because this forms the foundation of your research.