Why choosing and Using a CRM is confusing

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Every business owner I meet struggles with choosing a CRM (and using one) and I wanted to understand why this is a common problem. To kick this research off I analysed Hubspot and this video explains why all small businesses find it confusing to choose and use a CRM.

If you’re researching a CRM at the moment, read our article (Which CRM and why). This explains why CRM is a misnomer and why we should be referring to them as CALMs and, more helpfully, a list of questions to ask and tests to perform to ensure you get the right CRM for you.

Watch the video first because this forms the foundation of your research.

https://www.youtube.com/watch?v=YVA13SsQyX4